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Marketing

So what is Web Hosting?

Should your business have a Web site, even if your business is small and sells products or services you don't think can be sold online? Our answer is: Yes, if you have a business, you should have a Web site. Period. No question. Without a doubt.

Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books, computers, cars, real estate, jet airplanes, natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

For a small business owner or medium-sized company, your business image is vital to the success of your company, and just as important as a large corporation's image.  Having a company website can visually display and define your business image in a professional manner.  A website shows that your company is forward thinking and up-to-date with the latest business trends. 

Cost Effective

The Internet is one of the most cost effective means to advertise your company and products to the masses. Your website can reduce costs by answering frequently asked questions, providing detailed location, driving directions, and contact information. It can be used to post items for sales (and those that have sold!) issue press releases, display company policies, and provide a line of contact into your company 24 hours, 7 days a week through the use of online forms that send you an email. An online catalog can reduce printing costs. An online store can reduce your monthly fees of having a "brick and mortar" storefront. Having a website can further reduce costs by eliminating much of the overhead associated with fulfilling these tasks by an employee.

Improved Customer Confidence

Today, more and more consumers are turning to the Internet to find a company or product. While many continue to use traditional methods (newspapers, yellow pages, telephone, printed advertisements, word of mouth), a growing number of prospective customers in addition will search the Internet or visit a company website to learn more about a business and its products & services.

A website allows them to further investigate their options and see if your company or products are the "best fit" for them. A well-designed professional website displaying your services and details gives the consumer confidence, by allowing them to research and make the best decision: to conduct business with you/your company.

Just having your name alone on some computer screens here and there won't do you or your organization very much good. You need a reason, a plan to harness the power of the web.

If you are an artist, musician, or arts organization, for example, a website can be a resource that allows people who have seen your work at a restaurant, coffeehouse, or gallery to learn more about you. Oftentimes artists produce a much wider range of work than can be exhibited in one place. If you have a website, a person who enjoys the work they see at one venue can easily learn about the full breadth of your work. And a simple calendar of upcoming events can entice your new fans to other events. And the web oftentimes causes random encounters: Someone looking for local artist websites comes across yours and decides to come out to your next event -- maybe even to purchase a work. Many museums, as well, supplement their more traditional methods of finding new artists with web research. For all of these reasons, a website can be very beneficial to an artist's career.

Businesses can benefit in similar ways. A website can provide easy access for customers who do business with you to find more information about your products. It can offer purchasing advice. It can also highlight upcoming sales and events your business might have. If you sell rare items, a website can help alert potential buyers around the world about your current inventory. If you run a restaurant, a website featuring a menu and a phone number can help boost delivery sales. Or a simple menu online can entice people into your restaurant. Photos of the interior of your business and small bits of information about employees can also help make your business more familiar to customers, making them feel more relaxed and comfortable while shopping, eating, or otherwise doing business with you.

Common Problems with Marketing

The problem that many website owners experience is that although they might have a good site, they are not easily found through Search Engines. (70%-80% of browsers to any website will come via a search engine).

Some of the reasons for this are:

• No Meta tags
• No Keywords
• No Description
• No text on the Home Page
• No Links page
• No Title
• No Alt text
• Not own domain name
• Use of frames
• No links to the website from other websites
• No other form of internet advertising used

These issues need to be addressed in order for your site to be successful. 

Designed To Mesmerize has provided pages that describe exactly what a search engine is and how to use those search engines to maximize your exposure.